K BEAUTYZONE SDN. BHD. was established in April 2013 with the intention of bringing in a quality skincare brand to Malaysians, that is effective and affordable.

After almost a year of studying and researching numerous manufacturers in Korea, the company decided to choose Amaranth Co. Ltd, a reputable cosmetics and personal care products manufacturer in South Korea. Amaranth was established in 1985 and its factory is sited in Busan. It has an impressive R&D center and is the first company in the world to successfully separate and extract a high quality collagen from sea star (Patent No. 10-0679712), an important skincare ingredient. One of Amaranth’s famed brands, SORABEE, is specially formulated using the Intensive Triple “S” Action Technology which includes Sea Star collagen (strengthens skin elasticity for firming and anti-aging effects), Deep Sea Water (purifies, balances and enhances skin clarification) and Sea Pool Planktons (moisturises and enhances skin revitalisation).

K Beautyzone was awarded as Amaranth’s Master Distributor for Malaysia in November 2013 to import and market several of its renowned skincare brands such as Sorabee and Bello-Vita. Shortly after, on March 2014, K Beautyzone opened its premier Sorabee skincare boutique in Main Place, USJ21. To-date there is a total of 6 Sorabee outlets, namely at Main Place, The Mines, Taiping Mall, Sunway Carnival Butterworth, Quill City Mall KL, Gurney Plaza Penang and Da:Men USJ. Sorabee outlets features 4 series of masstige skincare products namely Sorabee Balancing Series, Sorabee Whitening Series, Sorabee Anti-Wrinkle Series and Sorabee Homme Series and a premium range of anti-wrinkle skincare, the Bello-Vita Series.

The most unique feature of all Sorabee counters is an aquarium with sea stars. It tells the story of the beneficial ingredients from the sea. The concept of the blue feature wall with tiny lights displaying Sorabee products represents the numerous marine ingredients. Most of Sorabee products are water based thus non-sticky and carries the abovementioned characteristics, including intense moisturisation.

K Beautyzone will continue to add more doors for Sorabee in the near future. Currently, Sorabee products are also available in 18 AMPM Pharmacy outlets throughout the state of Johore and AA Pharmacy in Cheras, Kuala Lumpur.

Joining the current trend of online retailing Sorabee & Bello-Vita products are being sold at Lazada (www.lazada.com.my/kbeautyzone) & also on K Beautyzone website (http://www.kbeautyzone.com.my).

K Beautyzone promises to bring forth a wider portfolio of affordable products with premium ingredients so that everyone can be beautiful.


K BeautyZone launching in Malaysia 2013


A world-leading Korea skin care cosmetic manufacture and R&D Center


Mrs World 2016 with Amaranth Cosmetics in Korea!